In part 1 of our series – Forewarned is Forearmed – The psychology of supermarkets – we discovered why the milk is so hard to discover, why the fresh fruit and vegetables are placed so enticingly near the entrance and how programmed patterns of thought, hard wired over decades are now being used to get… Read More

The world turns and many of us are trying to buy local again at least for certain items. It has been years now since my own Sunday joint was bought at the supermarket and we here at MHD pick up our bread order less than 100 yards from our front door. We are even beaten… Read More