Introduction To The Anxiety Disorders – Social Anxiety Disorder (SAD) – Stop Watching Me!

What is social anxiety disorder (SAD) Let us make one thing very clear about social anxiety- it is not shyness. Newspaper reports have often made this mistake, suggesting that medicine is prescribed for shyness when in fact it is being prescribed for those experiencing severe social anxiety. And yes, the same newspapers that frequently report… Read More

Introduction To The Anxiety Disorders – Obsessive Compulsive Disorder – The odd one out! (OCD)

What is Obsessive Compulsive Disorder (OCD) As the title suggests, OCD is generally considered to be one of the anxiety disorders and might affect as many as 2% of a western population. It is not uncommon for symptoms to appear in adolescence but even children as young as two years of age have been found… Read More

Forewarned is Forearmed – The psychology of supermarkets and how they automate our choices – Part 2

In part 1 of our series – Forewarned is Forearmed – The psychology of supermarkets – we discovered why the milk is so hard to discover, why the fresh fruit and vegetables are placed so enticingly near the entrance and how programmed patterns of thought, hard wired over decades are now being used to get… Read More